With the opening line, "Its time for our phones to get us in, out, and back to life," the ad implies that we need to update the way our phones work, and then goes on to explain that the new Windows Phone does just that.
Tuesday, November 9, 2010
Advertising: The Windows Phone Ad
The new ads for the Windows Phone is a powerful advertisement. It is portrayed as useful and necessary to daily life, as well as describing what is so great about it. The ad focuses on physiological needs. Ads based on the appeal of physiological needs are ads that make the viewer believe that the product is a basic necessity that will be used in life everyday.
With the opening line, "Its time for our phones to get us in, out, and back to life," the ad implies that we need to update the way our phones work, and then goes on to explain that the new Windows Phone does just that.
With the opening line, "Its time for our phones to get us in, out, and back to life," the ad implies that we need to update the way our phones work, and then goes on to explain that the new Windows Phone does just that.
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